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Introduction | The transforming World of work-related | barred | Women victory the VoteAdvertising in the "20s | The Crash
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You are watching: What was the role of advertising in the 1920s

Advertising together it is recognized today finds its roots in the commercial expansionof the 1880s. The fixed production and also the lowering of prices on customer goodsmeant that more items were available to an ext people than ever before before. The constructionof the transcontinental railroads listed a national market for a company"sgoods.
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Ford ad - 1924 Tudor Sedan $590, Sedan $685, Coupe $525
Advertising a product readjusted from simply announcing the visibility ofa product in a dull, dry fashion to persuading the general public they needed and deservedto very own the product. By developing repeat customers, advertising additionally helped buildbrand commitment for the company. Brand commitment helps sell other existing and newproducts to these exact same customers. Front to civilization War One, muckraking journals like McClure"s completed widespreadcirculation by exposing corruption and also greed in business and also politics. Changesin print technology in the 1890s and a heavy dependence top top advertisers allowedpublishers come drop your prices native thirty-five cents to a nickel. Readershipfor rewarding magazines soared from 10,000 readers prior to 1890 to a circulationof roughly a half-million. But by 1914, readers grew weary and bored v themagazines" campaigns for reform. Much more importantly, advertisers objected stronglyto the investigative articles, i beg your pardon reflected badly on their very own kind. ~ the war, basic circulation magazines to reduce the layout of reform and also picked up on the society of consumerism. Ladies" home Journal and also The Saturday night Post, special Norman Rockwell"s paints on its cover, became fixtures in middle-class homes roughly the country. Hoping to entice serious newsreaders, Henry Luce began publishing Time in 1923. New tabloid newspapers introduced after the war, prefer the brand-new York day-to-day News,
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Colgate Toothpaste advertisement - 1924 $.25 for the huge tube
achieved big circulation by extending crime, sports and also scandals. Advertisers,now reaching countless consumers ~ above a daily or weekly basis, hired movie starsand sports figures to sway Americans come buy all species of products, from coffeeto tobacco products. Organization had become America"s secular religion, thanks toadvertising. Bruce Barton"s 1925 publication comparing religion and also business, The guy Nobody Knows, asserted Jesus Christ"s parables as "the most powerful advertisements of all time.... He would be a nationwide advertiser today." Coca-Cola serves as a good example of how product advertising adjusted over this forty-year period. When first introduced in the 1880s, the product was marketed as a medicine, with claims that it cured headaches, and also that the "revived and also sustained" a person. Seeking to construct repeat business and brand loyalty, by the 1920s the agency emphasized it together a refreshment and a "fun food". Consumer demanding the cola at soda fountains can pressure storeowners to share it, or risk losing their business. This particular day Coca-Cola is just one of the largest and most visible carriers in the civilization thanks to its effective advertisement campaigns.References:Pope, Daniel A, The making of modern Advertising (1983); Tedlow, Richard, new and Improves: The Story of massive Marketing in America (1990).How To point out This Article:"Advertising in the 1920s," EyeWitness to History, www.barisalcity.org (2000).
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