For a year now, Royal Blue seems to have become one of Kanye West"s favourite colours. A passion that began last November, when Ye showed up at the Camp Flog Gnaw, the festival organized by Tyler the Creator, in a Royal Blue fleece by EBTEK. The piece, unknown and out of production, immediately became a must-have for all its fans, marking the beginning of the relationship between Ye and the Royal Blue. Among the most recent appearances, then, we have the fleece jacket worn during the interview with Zane Lowe and the Gildan hoodie with which he went to Jimmy Kimmel.




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A choice that links to the new musical and personal phase of the rapper / designer, given the role that blue has in the Christian religion, a symbol of Paradise and of Eternity and color associated with the Virgin Mary. We see him camping on the cover of "Jesus Is King", worn by the members of the Sunday Service Choir and more and more often on the same West. A novelty for Kanye, who over the years has preferred much lighter and more discreet shades such as Glacier and Hospital Blue.


The Royal Blue has recently appeared in many of the Jesus Is King merch items, including the Archangel T-Shirt I, Dove Crewneck, the Vinyl suit, in one of the t-shirts produced in collaboration with AWGE, the creative agency of A$ap Rocky, as well as in the official Sunday Service hat.




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