Introduction come Grey Goose Vodka
If friend have ever before been to a sophisticated club, bar or restaurant or also have a swanky friend, that is likely you have actually heard the the high quality Vodka brand Grey Goose - yet have you ever wondered what makes it therefore ‘elite’?
The label was founded in the summer of 1996 by businessman Sidney Frank with his recipe skilled (or Maître de Chai) François Thibault, in the French commune of Cognac. The intention was to create a luxury vodka brand because that the united state market.
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Grey Goose, developed with water obtained from the herbal springs in Cognac, is filtered through limestone & make from winter wheat grown in Picardy.
The Beverage testing Institute called Grey Goose the best-tasting vodka in the world in 1998, and in 2004, the company sold to Bacardi for $2.2 billion united state dollars. That exact same year, the company sold end 1.5 million cases, making that the best-selling premium vodka brand in the united States.
So, us ask, what contributed to the brand’s grandiose success?
We will touch top top the distinct distilling methods shortly, however, an exciting perspective is offered in the economist, cutting board J. Stanley’s, well-researched publication - Stop Acting well-off (2009).
Stanley defines Grey Goose as a choice drink come the american he terms as “aspirationals” (i.e., “those who choose to plot rich”, regardless of income or wealth and also spend larger amounts of money top top cliché items).
He insurance claims that the explosive growth (within a couple of short years) is partly due to it being viewed as a drink the the financial elite - even much more so than Rolex or Mercedes Benz.
Grey Goose Vodka Prices
Typically, the price of one alcohol is a enjoy of its handling methods.
Vodka has actually a wide variety of this methods, therefore, a wide variety of price base exist the end there in the marketplace.
The classic raw products used being wheat, barley and also rye and also extend come others prefer potato and also even grapes. It deserve to really it is in made with any type of grain the producer chooses and unlike some other spirits, deserve to be developed anywhere in the world.
This provides it a substantial and varied group of liquor.
So, how is Vodka Made?
By law, it must be distilled at least 95% - 96% abv. In order to attain this, it is often distilled at least three, some even five (like Grey Goose) times or more. By distilling a soul to together a high strength, small of the character of the base product remains. The assumption is the the more times it is distilled, the cleaner and smoother the is.
As the vodka is passed with the still, the ‘heads’ and the ‘tails’ room removed and also the ‘heart’ (the component of the distillation found in the center of each batch) is maintained & provided for the product, for this reason the smoothness & purity.
Many vodkas space then filtered through charcoal to remove undesirable seasonings or impurities, conversely, Grey Goose like pointed out earlier, is filtered v limestone.
They space then diluted v water to provide a bottling toughness of 20% abv, the kind of water used, will readjust the liquids" mouthfeel.
So, just how is Grey Goose different?
First off, the wheat sourced indigenous Picardy is the of winter wheat, has 10 months to grow, unlike summer wheat v 6 months. This is a soft wheat as opposed to hard wheat, and also this “superior-bread make wheat” is reserved for Grey Goose. This is far better for distilling follow to Thibault.
The wheat is milled 4 times within 24 hours, distinct enzymes are provided to break it down and also fermentation is not batch-processed, choose in other distilleries. Instead, constant fermentation wake up over 6 cascading tanks. The staying liquid is climate distilled 5 times in tower stills.
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The water added during bottling is complete of calcium together it originates from a well 500 feet deep listed below the bottling plant, wherein the soil is complete of limestone.
So,what is the price the Grey Goose compared to various other vodkas?
As we deserve to see, the handling techniques above could contribute to the greater price bracket of Grey Goose. Right here is a table of the current prices in the us marketplace: