In a bid come replicate the success that its Bud irradiate Lime-A-Rita, this day Anheuser-Busch is launching nationwide sales that the latest flavor in the lineup, Straw-Ber-Rita.
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Following the 2012 launch, Lime-A-Rita take it the flavored malt beverage crown in less than eight months, selling an ext than a fifty percent million barrels, the company said.
Now A-B is rolling out its newest flavored malt beverage, Straw-Ber-Rita, one 8 percent alcohol by volume drink in 8, 16 and 24 oz. Cans, that blends Bud light Lime with strawberry margarita. A 6 percent alcohol by volume variation is easily accessible in Maine, brand-new Hampshire and also Tennessee.
“The solution to Lime-A-Rita, especially among non-beer drinkers, to be tremendous, and we knew wednesday tapped right into a winning understanding we could build on,” plunder McCarthy, Bud light vice president, said in a statement.
Anheuser-Busch InBev is investing heavily on new premium beverages because that the U.S. Market. A-B"s beer volume in the U.S. Critical year flourished for the first time since 2008, pushed by gains in industry share that its Bud irradiate Platinum and also Bud light Lime Lime-A-Rita, which were both released in 2012.
So far this year, A-B"s new additions to its product investment portfolio include Budweiser black color Crown and also Beck"s Sapphire.
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