The world"s best-selling Scotch whisky is collection to make background - by gift the first global brand to screen calorie contents on the bottle.

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From beforehand Autumn, party of Johnnie walker Red Label will be adorned with stickers detailing alcohol content and nutritional information.


The brand will inform whisky connoisseurs that every 30ml meaure that the water the life will total 67 calorie - the very same as a small banana.

And it method that those watching your waistlines can keep better tabs on what they space drinking.

Health-conscious drinkers will have to walk because that 17 minutes, swim for 12 minutes or kiss who non-stop because that over one hour to burn off your after-dinner tipple.


However, they might be happy to read that the renowned dram actually has no sugar, fat or carbohydrates.

Furthermore, over there is 0g that salt, protein and also saturates taped in the product.

Compared to other drinks

The details also permits whisky-lovers to to compare the calories-per-unit content with other alcoholic drinks.

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Per unit the Johnnie walker there room 55.6 calorie - less than the 60 calories per unit of lager and also 62.5 per unit the red wine.

The adjust to Johnnie walker packaging comes together its Edinburgh-based owner, Diageo, introduces brand-new labelling guidelines because that its whole portfolio.

The brand-new stickers will likewise be extended to Johnnie Walker black color Label, dual Black, Gold label Reserve, Platinum and also Green label by the very first half of 2017.

Carolyn Panzer, manager of Alcohol in Society, Diageo, said: “The brand-new scheme is simple, clear and also attractive – and most importantly, it’s based upon what consumer want.

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“Current labelling on most alcoholic beverages does no reflect how world consume alcohol and also therefore walk not allow consumers come understand how much alcohol is in their favourite drink or what is in your glass.”

The number and also variation that symbols published on the labels will certainly differ according to country-specific regulations.

The idea has actually been praised through Tam Fry, spokesman because that the national Obesity Forum, who states that many people “forget” around the number of calories in drinks.

He said: “I think that a yes, really sensible and also socially responsible idea. End the last decade we have actually suffered greatly from purchasers not discovering what is in your food.

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“A lot of of people forget that drinks have calories too. Us are used to drink water, which has actually no calories, and sometimes interpret that to various other drinks.

“Many would be aghast to discover out how countless calories is in a pint of beer, for example. I would congratulate Diageo for making it clean on your label.”

Ivan Menezes, CEO the Diageo, said: “We believe people should have the best possible information to make informed choices about what castle drink: this contains alcohol content and also nutritional info per typical serve.

“These brand-new labels will certainly arm countless people around the civilization with clean information around what’s in your glass and in a way they have the right to understand in ~ a glance.”

Diageo consumer Information Standards

The calorie and also serving size info is being presented as component of Diageo consumer Information standards (DCIS), which come into force previously this month and applies to every brands in the portfolio.

Diageo created the DCIS based on research of more than 1,500 consumers approximately the world, and also reflect the method consumers have asked come receive details on alcohol content.

The majority claimed that as soon as too much details is presented on a label it deserve to be as well confusing, and also lead to them ignoring the details altogether.

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However, the research likewise found that and also alcohol information, consumers desire to be able to find the calorie and also sugar content, allergens and also brand truth on the bottle label.